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Marketing Masterclass: Harnessing intelligence for competitive advantage, a paper by Dafydd Lewis, reviews how closer integration of CI and the deployment of the concept of communities of practice can provide competitive advantage in pharmaceutical companies. This was recently published in the Journal of Medical Marketing (2006) 6 (4), 276-281.

Janet Mason's guidelines to starting up a new CI programme can be found in her recent paper: The intelligence-led enterprise: Taking the first 'baby steps' published in the Journal of Medical Marketing (2006) 6, 140–145

The paper "Building Bridges not Walls" (Competitive Intelligence Magazine 2004 7(2), 6-11) co-authored by Dafydd Lewis and Janet Mason deals with the topic of Competitive Intelligence Communities of Practice

Copies of Dafydd Lewis's previous paper “Rules of Engagement” (Competitive Intelligence Magazine 2003 6 (5) are also still available. This paper explains how real engagement with decision-makers is a pre-requisite for the effective provision of business and competitive intelligence in organisations

If you would like a copy of any of these papers (by e-mail in pdf format) please enter your request in the comment form below

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